Five Personal Branding Lessons From The Grammy Awards

Earlier this month I had the privilege of attending the Grammy awards at the Staples Center in Los Angeles. As always it was an exciting and entertaining event (this was my 4th time attending live). As I watched the show, I was again reminded of the importance of personal branding to the entertainment world. Here […]

What Does Your Branding Says About Your Business?

If you don’t want to get lost in the crowd, you’d better have a brand identity that speaks volumes. Major corporations and conglomerates are well aware of the power of branding and brand marketing and so too are consumers. All of us can easily identify our favorite department stores, clothing designers, restaurants, and even TV […]

Learning More About Corporate Branding Strategy

The principal goal of corporate branding is to ensure that both a company and the products and services that it offers stand out above the competition. Corporate branding strategies are developed with this goal in mind. Competition in the business world is fierce and both achieving and maintaining reputation, presence, production, and capabilities requires a […]

The Art Of Advertising And Branding

Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another. If you are not observant enough, try checking out the all the creative advertising and branding strategies they use to their advantage just to gain at least a few significant steps ahead from their competitors. Its a constant battle […]

How To Do Effective Corporate Branding For Your Business

Experts Say that for any business to succeed, corporate branding is a key and they are so very true. It is the process of creating image of business in the market. Establishing a benchmark for product and service is not that easy task but it is necessary for each business to work on corporate branding. […]